Services Marketing Management - Comparison of two service Essay

Services Marketing Management - Comparison of two receipts sectors(broad explanation in the assignment criteria section) - Essay ExampleTraditionally, many proceeds industries both furrow and non trading sectors would not be market oriented, in fact, there are several reasons behind it. Marketing business and non business service include some basic elements as market sinceres. And they should focus on good operate by defining their segments and target markets.The four main characteristics can differentiate services marketing from goods i.e. intangibility, inseparability, heterogeneity and perishability. These factors should be followed in an effective manner to make service marketing strategy much good and successful.Wolver Hampton Bus Station is owned and operated by the West Midlands Passenger Transport Executive. Under the dictum of West Midlands Passenger Transport, they promote and develop normal transport across West Midlands. (Transport and trigger off Research, 200 5).This public transport service came into force on 1st October 2002. They work for the benefit and ease for the public in Wolver Hampton and all across West Midlands. They take responsibility to provide effective public transports to its customers.They also compact to provide good and effective service especially for blind and disabled good deal to make their travel easy and free of hurdles. Because wheelchairs and mobility scooters are increasing in UK, so, they also want to minimize that by providing the people with best and useful way of traveling.Service marketing is basically a concept of providing best services to its users and its customers. This company lacks in this area. They started the bus services but they didnt provide any satisfactory services to its passengers. Customers are the king because they make the company successful.There were several other issues and problems in Wolver Hampton bus service which really dissatisfied its passengers. In short, this bus servic e failed to provide good services to their